The word “surprise” is defined this way: a
brief emotional state experienced as the result of an unexpected event.
As a rule I’ve
not been a big fan of surprises, I think that comes from years of running a
business. More often than not when an
employee “surprises” you it turns out to be of a less than desirable nature. Over the years it has a conditioning effect
on you; eventually you may come to believe surprises aren’t all they’re cracked
up to be.
That wasn’t the
case this week when I got a call from someone with whom I’ve worked as an advertising client for a good many
years both in my last incarnation in radio, and now with Heart of Ohio
Magazine. While I haven’t sold
advertising in many years I have worked with people who were clients and some
who were not, to help navigate the treacherous and confusing waters of
advertising. As one client told me many
years ago, “We all know we’re wasting 50% of our advertising budget, we just
don’t know which 50% that is”.
I was plunking
away on my computer when my cellphone rang and it was my client who said, “Di,
are you going to be out my way today? I’ve
got something for you.” I told him I
surely could be and hopped into my car and took off. I didn’t have a clue what he was talking
about…but then that’s the nature of a surprise.
I got to his
store and he met me at the front counter.
We chatted a bit and then my curiosity got the best of me. “So, what can I do for you?” I asked.
“Well, when you
were here last you had your eye on something in my office,” he said.
“I did?” My memory was a black hole.
“Yep, and here it
is,” his grin was huge as he turned from me and pulled an old radio out from
behind the counter.
Our previous conversation
came rushing back to me. Some time ago we
were sitting in his office when I saw this radio on a shelf; I told him about
one I had owned a long time ago. When I
was a little girl my Dad gave me a radio just like his. It was a Westinghouse
that Dad purchased at work with his discount; it fit perfectly into the book
case headboard of my bed.
I was probably
eleven or twelve, but I remember many very late nights when I stayed awake to
dial up and down the AM band, listening to DJ’s far away and close at hand. Even though there were no female voices I
dreamed about someday being “on the radio”.
I spent many late night hours peering at the dimly lit dial on that
radio, learning the dial positions of WKYC, WOWO, CKLW and other favorites. WMAN was always playing in my Mom’s kitchen,
and I remember waiting outside WCLW on McPherson Street for the DJ to come to
the side door to take our requests to play Purple People Eater. All the neighborhood kids thought those DJ’s
were rock stars. I didn’t know it then,
but that old radio was offering me a peek into my future; I spent 32 years in radio as a copywriter, on air, in sales and finally in management.
I was speechless
as I stood looking at the radio in his hands.
“I’d have given it to you that day, but it didn’t work. I finally found the father of a friend of
mine who repairs these old radios; it works just fine now,” he said as he put
the radio into my hands. “When I got it
back I knew it was time to give this radio to you. To me it’s just an old radio, but to you it’s
a memory.”
Sometimes a
surprise is so special that you just don’t have the proper words to thank
someone. This is like that. Looking at this radio reminds me of so many
good things; it’s like finding a part of my past. My bet is that this radio is something ninety
nine people out of a hundred would pass over in a thrift store; to me it is an
absolute treasure.
The
thoughtfulness behind the gift and the unselfishness touches me. How kind this person is to have given me this
gift. He says I’ve helped him with his
business over the years; I say it has been a wonderful investment for both of
us.
Thank you to my
thoughtful friend for restoring a memory from my past and reminding me that
surprises can still be wonderful.
Life is Good
Awesome story Diane. Thanks for sharing.
ReplyDeleteGreat story Di
ReplyDeleteBrought some tears to my eyes because I had the same dream as a kid listening to WOWO and John R and the blues on WLAC and the grand Ol Opry on WSM...plus those great local stations we had in Virginia..Got to work with a couple guys I grew up listening to...that was when my dream came true...
We have been lucky to have been in the business when it was a great one to be in! The only thing I've ever done that impressed my Mom was when I went back to WMAN/Y105 as sales manager. It didn't impress her that I was a sale manager...I was working with Gene White and she'd listened to him on the radio for many years. Finally made my Momma proud
ReplyDelete.